Hi, I'm Sophia!

I'm a roll-up-your-sleeves, let's-get-to-work kind of marketer. I've spent much of my career helping emerging brands grow into national franchises.

With these emerging franchise concepts, I took brands from their infancy stage: building out brand guidelines, grand opening plans, and overall marketing strategy, then packaging it into a turnkey marketing plan so franchisees could open confidently in a totally new market. That's how I honed my chops for figuring out exactly what a brand needs to properly scale.

My approach is simple: figure it out, make it happen, and keep moving. If I don't know how to do something, I'll learn it. If we need a resource, I'll find it. And if the strategy requires getting in the weeds and doing the work, I'm there.

That's what A La Sophia is all about: experienced marketing leadership with a hands-on approach, without the confusing agency layers.